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Lexus of Austin

The Story
Lexus of Austin enlisted MOD to develop and execute an event marketing campaign as upscale as the Lexus brand and the event they were hosting: a launch party for two all-new Lexus models.
The Work
To create awareness and generate excitement around the launch event for the all-new LexusRC and Lexus NX, a sport coupe and luxury crossover, MOD developed a strategic digital communication campaign targeting past customers and select VIPs. Centered around our "Ready, Set, Accelerate" concept, the marketing pieces featured minimal, yet elegant animated graphics of the brand new vehicles while accompanying creative further captured the essence of the luxury brand's reputation and generated buzz around the launch party.
The Results
The unprecedented attendance at the launch event not only resulted in numerous test drives, but also positioned the launch party as the social event of the season.