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Fifth & West Residences



The Story
Riverside Resources is a prominent real estate development firm that has many of Austin's most notable commercial and residential properties under its belt. Along with one of the city's most well-known real estate brokerage firms, Moreland Properties, Riverside Resources looked to MOD to help them market their latest project, a downtown residential high rise poised to be Austin's fifth-tallest building called Fifth & West.

The Work
To promote breaking ground on the project and to presell units, we created a series of strategic campaigns to communicate the Fifth & West experience to prospective buyers. Direct mailers and email marketing communication targeting specific audiences outlined the highlights of the residences and building itself, and print/web advertisements in some of the nation's most prominent publications, like the Wall Street Journal, have also attracted purchasers' interest in the new luxury development. Complete with a year-long media plan and schedule, MOD developed the messaging platform for the high-rise and worked with the sales gallery's architectural team on its launch in Spring 2015. A hardbound lookbook and collateral materials we created containing renderings, floor plan details and reservation information gave prospective buyers further insight into the residential tower, while a strategic social media engagement campaign kept the public up-to-date on progress and notable news. The July 2015 event in partnership with Modern Luxury Interiors Texas attracted nearly 300 guests to learn more about downtown Austin’s most exciting residential ownership opportunity.

The Results
As the Fifth & West building takes shape, the number of reservations grows daily, and the building is quickly becoming one of Austin's most unique and talked-about residential ownership opportunities.