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Twenty Two | 15


The Story
Twenty Two│15 is a newly constructed apartment building in downtown Austin that offers a modern, luxurious lifestyle at an incredibly convenient location. Before their opening in the Fall of 2013, Twenty Two | 15 sought our assistance on a variety of projects that were essential to their launch.   
 
The Work
Phase 1: The Preparation
Most evidently, Twenty Two | 15 needed a website that in addition to housing key business information, would ultimately showcase a variety of unique floor plans as well as access to apartment pre leasing. However, before we could begin work on designing the website we needed to develop a secondary color scheme that would be complimentary of their existing branding while also providing increased versatility that could be applied towards any future collateral. Additionally, The MOD Studio was recruited to adapt original floor plan illustrations into custom digital renderings to give potential residents a true-to-life depiction of the various floor plans available.
 
Phase 2: Going Digital
We used a custom web placeholder to maintain an online presence while we created the design scheme for both the website and floor plan illustrations. Upon completion of the design process we then built a completely customized website that would provide a user-friendly experience for both potential and current residents.
 
The Results
Twenty Two | 15 is now fully equipped with a newly designed and constructed website that accurately showcases the buildings lux style and ideal location. The digital renderings of the various spaces allowed them to completely pre lease nearly 40% of their available floor plans.