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The Story
Lab7 Systems delivers a comprehensive workflow solution for providers, users and managers of next-generation sequencing, which enables scientists to refocus their efforts back onto their research. We were approached to assist in floor-up branding and development of collateral materials.
The Work
Phase 1: The Design
When we were initially approached Lab7 had a logo that would inevitably be the basis for our brand development. We took the existing logo and repurposed it in a more visually stimulating and contemporary manner. After developing their revamped logo we developed a color scheme which we then distributed thoughout various collateral material.
Phase 2: The Development
Once we had established a branding and logo design, we then went to work on creating the Lab7 website. Using HTML, CSS, PHP, jQuery and Java Script we developed a user friendly and interactive website. In addition, we created an entire design scheme for a site that was both attractive as well as easily navigable.
The Results
We were able to see Lab7's branding from concept to execution. We developed a cohesive design that we were successful in implementing throughout their newly developed website and collateral materials.