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The Story
CompuCom Products is a leading provider of hardware, software and IT services. Their marketing team was ready to expand the volume of partner emails sent each month, but needed a team to facilitate the process.
The Work
Phase 1: Design, Develop, Create
We became CompuCom’s agency of record in early 2013 and continue to assist in the launch of numerous emails each month from start to finish.This process includes design, HTML coding and content creation. Our specialized team contributes to the creation of CompuCom’s partner emails, ensuring a specialized approach in appropriate areas.
Phase 2: Content Integration
We work with CompuCom's strategic partners such as Apple, Microsoft, HP, and Windows to create specific, tailored content. Once we develop and execute the email campaigns, we then expand our technical writing services to include content creation for their Product’s website.  This allows us to leverage website content in emails and vice versa.
The Results
CompuCom Products is now able to generate an increased amount of monthly partner emails, which assist in informing and educating various IT organizations and departments. Doing so with greater efficiency has allowed them to more accurately showcase and integrate their products and services.