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Pamela Jane's Lobster Rolls

 

The Story:
Pamela Jane's New England Lobster Rolls is a business that combines the founder’s love for coastal cuisine and passion for sincere hospitality to create and deliver delicious boxed lunches during the week to Austin area businesses. They were looking to develop a brand image and supporting collateral materials, and looked to MOD to make this dream a reality.
 
 
The Work:
Phase 1: The Brand
When we began developing the brand system for Pamela Jane’s, we understood how imperative it was to accurately capture the business’ authentic New England charm. With this in mind as we drew inspiration, we opted to combine muted nautical navy and a fiery red color palette with a signature state of Maine silhouette. The end result was a logo system fit for a shop straight out of Cape Cod.
 
 
Phase 2: All The Trimmings
Once we developed their brand system, we dove headfirst into Pamela Jane’s supplemental collateral material. We developed creative for their business cards, brochures, as well as designed their website landing page and social media graphics so that they all conveyed the same cohesive nautical feel of their New England roots.
 
 
The Results:
Once we developed their brand system, we dove headfirst into Pamela Jane’s supplemental collateral material. We developed creative for their business cards, brochures, as well as designed their website landing page and social media graphics so that they all conveyed the same cohesive nautical feel of their New England roots.