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Four Seasons Residences Austin



The Story
The Four Seasons Residences Austin provides refined luxury living to downtown Austin dwellers with units equipped with upscale amenities and stunning views of the surrounding city. To sell the remaining available units in the building, they tapped MOD to craft an event concept and creative direction for corresponding event marketing collateral that aligned with the Four Seasons brand’s high level of prestige.
 
The Work
To generate awareness and interest in the remaining residences at the Four Seasons, MOD developed a strategic concept and creative for an event that showcased the units for purchase to prospective buyers. Entitled the Tour d’Arte, partygoers received a “passport” upon arrival and received a stamp on their passport at each residence they visited. When guests arrived at the penthouse, the primary party space, those who completed their passports submitted their contact info to be entered into a drawing for highly coveted prizes. To maintain the increased level of awareness about the remaining residences after the Tour d’Arte event, MOD developed creative for a series of media placements that included advertisements for both print publications and digital platforms as well as marketing collateral for the sales team’s use that aligned with the Four Seasons’ brand guidelines.
 
The Results
Because of the successful signature event and other strategic marketing initiatives for the luxury real estate brand, the units at the Four Seasons Residences sold out in an unprecedented amount of time.

What They Had To Say
"The MOD Studio is our go-to agency for all things creative, handling all of our print and digital marketing campaign design.  They are professional and efficient in their work, and have a real knack for listening and delivering on expectations.  Working with MOD is a real pleasure --  if you are looking for effective and creative results, I could not recommend them more highly."   Alan Holt // Four Seasons Residences Austin